- Where Dealiroo’s deals come from and how often they update
- How products are ranked on the homepage and category pages
- What “was/now” pricing actually means — and when to be sceptical
If you’ve landed here wondering how Dealiroo actually works — what’s automated, what’s hand-picked, and whether the discounts are real — this page is for you.
Where the deals come from
Dealiroo pulls product listings from affiliate feeds run by major marketplaces like Amazon, eBay, and AliExpress. These feeds update automatically — prices, availability, shipping estimates — so what you see on the site should reflect what’s live on the retailer’s own page. We don’t manually copy and paste listings. The system runs on autopilot, syncing throughout the day.
That said, automated feeds aren’t perfect. Sometimes a price changes between the last sync and when you click through. Sometimes a seller runs out of stock faster than the feed updates. If a deal looks too good, check it on the retailer’s site before buying — that’s what the “Details” link is for.
How deals get ranked
The homepage sections — Best Deals Today, Deals Under $50, New on Dealiroo — are sorted by a few different things depending on the section:
- Discount percentage — bigger price drops tend to surface higher
- Price competitiveness — if the same product is available across multiple marketplaces, the cheapest version gets priority
- Seller rating and reviews — we try to avoid surfacing products from sellers with very low ratings or no track record
- Freshness — newly added or recently updated listings get a bump in the “New on Dealiroo” section
We don’t let retailers pay for placement. The order you see is based on the deal itself, not on who spends the most on advertising with us.
What “was” and “now” pricing actually means
The original price you see on a product card comes from the retailer’s own listing — usually their stated RRP, list price, or the price before a sale event started. We don’t set these numbers ourselves.
Is every “was” price genuinely what someone paid last week? Not always. Retailers sometimes inflate the original price to make a discount look bigger. That’s a known issue across all deal platforms, not just Dealiroo. We filter where we can — products with no visible discount don’t belong in the “Best Deals” sections — but the final check is always yours. If the discount looks dramatic, check the product’s price history or compare it across a couple of different sites before buying.
What Dealiroo doesn’t do
We don’t sell products. We don’t hold stock. We don’t process payments or handle returns. Every purchase you make happens on the retailer’s own website — we just point you toward the best price we can find. When you click “Buy on Amazon” or “Buy on eBay,” you leave Dealiroo and complete the transaction on their site, under their terms.
We earn a commission from some of those clicks — but only if you actually buy something. That commission doesn’t change the price you pay.
Why this matters
Dealiroo only works if you trust what you’re seeing. If the deals are fake, you won’t come back. So we’d rather be upfront about how the system works — the good parts and the limitations — than pretend everything is perfect.
Got a question about how something’s ranked, or spotted a deal that doesn’t look right? Let us know at support@dealiroo.com.